WhatsApp Business is more effective than Instagram for repeat orders in India. Build a broadcast list (not group) of customers and send weekly menu updates with photos. Use status updates daily — they appear like Instagram stories. Set up automated replies for common questions. The 24-hour message window after customer initiation is golden — close more orders here than anywhere else. Treat each chat like a personal conversation, not a marketing blast.
— Curated by EatNTreat Baking Studio