Instagram remains the most powerful free marketing channel for bakeries. Post three types of content in rotation: process videos (mixing, piping, decorating), finished product hero shots, and behind-the-scenes moments. Use 8-12 relevant hashtags including local ones (#BangaloreBakery, #IndianBaker). Reply to every comment in the first hour. Stories drive booking — use them daily. The bakeries with 50k+ followers all share one trait: they post consistently for 18+ months before going viral.
— Curated by EatNTreat Baking Studio