People leave reviews for two reasons: to warn others or to celebrate joy. Negative reviews come quickly, while positive ones need a nudge. The peak-end rule from psychology shows customers remember the emotional high point and the ending most. Plan your class to peak in the middle (when they create something beautiful) and end on a celebration moment (group photo, taste test, takeaway gift). Time your review request right after this peak — not days later when memory fades.
— Curated by EatNTreat Baking Studio